Firstly, these organizations handle vast amounts of sensitive customer data, such as personal information, credit card details, and purchase history, which can be highly valuable to cybercriminals.
Secondly, protecting the identity of customers is essential to build and maintain trust with them, as any data breach can result in a loss of customer confidence, leading to reputational damage and financial losses.
Thirdly, ensuring identity security is essential for regulatory compliance, as these companies need to adhere to various data protection and privacy laws.
By implementing robust security measures such as multi-factor authentication, encryption, and a detection, CPG, retail, and distribution companies can safeguard their data and protect their customers’ identities, thereby reducing the risk of cyber-attacks and ensuring business continuity.
